Hi, Megan, Nick here from Shopify. The point is that many successful brands use both their branded web store and their presence on marketplaces to sustainably grow their business and that’s why the Shopify-Amazon integration was created. Headline Search ads display on top of search results and are a great way to increase visibility to your products while customers are searching or browsing through results. The guidelines are here, but in summary you may not: You can, however, send a few emails confirming you have received an order, and also following up on an order requesting them to leave a review or seller feedback. If you have been selling on Amazon or have started researching becoming a seller, you have inevitably come across the term ‘buy box’. options you have for your product. For one, this creates a huge range and arbitrage opportunity for other sellers to buy your product when you are on sale, and undercut your price to win the buy box when you are not on sale. However, when approached properly, Amazon can actually help your brand take-off. Self-service promotions including Gold Box Deals. Click Create listing. Variations allow you to easily display to customers the various size, color, style, etc. Free of inventory Oberlo handles your products for you, so you’ll never have to worry about warehousing or keeping inventory in your home. Is there an opportunity to cross-promote with them? Many brands are unaware of the SFP program and that they could potentially qualify for making their products Prime Eligible through their own direct fulfillment to customers. Strategically decide which channels make sense to direct to Amazon. The available options are Vendor Express, which is open to anyone, or Vendor Central, an invite-only program. In-Amazon promotions can elevate your brand atop the competition giving you centerstage in front of a highly qualified audience. You have the ability to, and should, contact that buyer to resolve their issue and hopefully they will remove the negative feedback. NEW - Headline Search Ads released to Brand Registered owners. You’ll start receiving free tips and resources soon. Because of a variety of reasons including reducing counterfeits, as well as increasing quality and safety, several categories require special approval in order to sell those products. This partnership means that you can now use Amazon FBA even if you sell products on Shopify. Finally, because the Best Seller Ranks and Search Algorithms are constantly updating, you may drop in search results when you are not on sale, and increase when you are back on sale. Here are some additional key items to keep in consideration when setting up or updating detail pages: Don’t play the keyword stuffing game. However, if you keep some key considerations in mind, you can hopefully prevent other larger issues from arising. The Brand Registry program has gone through several recent changes at Amazon, providing private label sellers with registered trademarks access to a variety of new tools. Amazon can help build a sales funnel of potential customers that can eventually shop on your branded site. Here is what this connector will help you with: Bring your Amazon products & start selling … The more places your products are, the more likely your customers are to find them. you move from #50 best seller to #10 when your promotion ends, likely increasing your run-rate temporarily at your regular price). Customers are very clear on what their preferences are, and often times can lead you to future product enhancements or ideas. Another thing to keep in mind is that unlike in physical stores, having a ‘high-low’ pricing model often does not work well in the long-run for Amazon sellers. Get free online marketing tips and resources delivered directly to your inbox. Are there any insights on their customer reviews about what lead them to that purchase and how that may affect how they search for your product? In particular, Shopify’s new Amazon integration offers you the opportunity to connect with potential customers searching on its marketplace. products to increase traffic via ads, items that have product issues or high returns and need to be improved/discarded, etc.). In order to sell on Amazon with Shopify, you have to register as a Professional Seller and upgrade to an Amazon Seller Central Professional account. Additionally, you can create discount codes to share externally such as on your social media channels to encourage customers to buy on Amazon, and hopefully leave reviews. Selling Amazon products on Shopify is simply linking the collection of products you have got on Amazon with your standalone Shopify website. The algorithm for who wins the buy box is proprietary, but the main components are price, prime eligibility, shipping cost, quantity, and seller rating. Also, ‘exact’ is a good starting point to find words that work well and that won’t eat up your budget, and you can eventually work your way up through broad matches keeping in mind that these will spend your budget much quicker. After all the professional and business information have been submitted, you can start listing products and selling them. When you create a listing in the Amazon sales channel, an offer to sell your product is automatically created. If it is obvious that you lower the price dramatically once a month, customers will simply wait until your price drops. From the Shopify app, tap Store . Hi, @Mateo0. You fulfill directly to customers and manage shipping, returns and customer service. I have seen dozens of instances where selling on Amazon led to growth on branded sites. order defect rate, late shipment rate, etc.) By entering your email, you agree to receive marketing emails from Shopify. Keep in mind you, still own the inventory until a customer receives it. The categories list can be found on Seller Central, and in order to gain approval you may have to be ‘ungated’ and provide invoices from your supplier, government agency documents (i.e. Wanting to sell Amazon products on Shopify? So even if you are the manufacturer of a product, another seller could potentially undercut your price on the same item and be the default option on that detail page - or ‘win the buy box’. As this trend continues, it’s inevitable that customers will search for your product on Amazon, whether you decide to sell on its marketplace or not. In a matter of minutes, you can export your listings to the other country marketplaces, adjust pricing rules, exclude products that you do not want to sell, and much more. There are tons of best practices out there, but I’d recommend sending no more than 2-3 emails: one during the order confirmation or delivery phase, and one a few weeks after the product was received. Willing to sell your Amazon products on your Shopify store? Simply connect your Amazon selling account to allow you to reach Amazon customers instantly. They have strict guidelines on what you are able to say on follow up emails (i.e. Yet another way to get reviews is by asking previous customers (or ‘backers’ if you were crowdfunded) to leave you a review on Amazon. Lightning Deals, price discounts, best deals, coupons, buy one get one offers, discount codes etc., are all great opportunities to offer and highlight a temporary discount to your product. Why You Should Start Selling Amazon Products on Shopify. The ability to sell via Amazon on Shopify is possible and there is even an Amazon sales channel within Shopify that you can use. FBA Subscribe & Save allows customers to purchase eligible products at a discount through a subscription program. Solid State Drives, for example, are commodity products that you would likely believe customers would always turn to the cheapest product. For one, keep in mind that not all categories are currently available for the integration between Shopify and Amazon, so review your catalog to ensure that you understand which product categories are currently eligible. Finally, Amazon does offer programs such as the Early Reviewer Program, and there are rumors that it has just started to roll out the Vine Program to select sellers, so both are potential opportunities to encourage reviews. Do what you can to avoid going out of stock. While every category can be different, for most categories you can create a strong brand on Amazon without having to be the lowest cost player. Start selling on Amazon with Shopify You can now sell on the world’s largest online marketplace simply and conveniently through Shopify. Step 5. Also, ensure the images are high quality so the customer is able to zoom in and out. I have often heard fears from brands that they worry Amazon will undermine their own brand and force them to play the low price game, in turn lowering their prices elsewhere. FDA), etc. This gives you the ability to send inventory to one FC in a local marketplace in Europe (most often the UK), and then via the FBA program that FC will then fulfill to the customers of the other four European Amazon Marketplaces, including returns, and show up as Prime Eligible. What options and programs are available on Amazon that I should utilize? Use features like bookmarks, note taking and highlighting while reading Selling on Shopify: How to Create an Online Store & Profitable eCommerce Business with Shopify. We’ve all been there: just before purchasing an item we pull out our phones to check the reviews on Amazon. Note. We have likely all bought something on Amazon, and in many of those cases the decisions came down to which product had the better reviews, even if it had a higher price. If you’re new to Shopify and Amazon, learn more about the integration here. Examples include incentivizing unauthorized reviewers with free products or money, selling counterfeit items, rights owners notice complaints, soliciting only positive feedback from reviewers, and more. This requires you to pick a flat default bid across all keywords, but the goal here is to get data on how various keywords perform. Simplify running your business by managing inventory and orders from multiple sales channels in one place. Access to programs such as Prime Now, Fresh and Pantry, Lower chance of account being suspended for unknown reasons, Fulfillment is more complicated and offers less control, Increased reliance on Amazon Vendor Manager and Retail teams, send emails with marketing or promotional messages, demand, ask for, or incentivize positive reviews. That means more sales and more money in your pocket. Additionally, reviewing complementary products regularly can alert you to best practices and promotional opportunities. Typically, I’m weary of black hat tricks and hacks that promise to outsmart the system. There is a wider range of categories that allow for Subscribe & Save, and it is a great option for products that customers buy regularly. The costs of the program have come down over time and this may be a good opportunity for brand owners to fulfill orders from their Shopify site or alternative marketplace via Amazon, even if only on occasion (such as during holidays or spikes in demand). For example, Casper Mattress has healthy reviews on Amazon, but has almost 9x more reviews on their own site. Shopify’s integration with Amazon is exciting news for many brands, and it’s okay to have questions: Why should I sell on Amazon? FBA storage fees in most cases are small enough that I would highly recommend having a 2-3 month buffer of inventory available at all times (or at least when possible). While I’m not entirely ruling out this ‘all or nothing’ approach since it work for some brands and sellers, I’m a big believe that most brands can profitability grow their business if they do both: have their own branded store and sell on marketplaces (i.e. Amazon will typically give you notifications and warnings if you fall below those thresholds, and it may sometimes suspend the offer of a specific listing while it asks you to remedy any current issues. Start by making it simple for them. Shopify does allow you to add Amazon as a sales channel so that you can push your Shopify product listings to Amazon. In summary. As a brand owner and Amazon seller, both programs can be highly beneficial to the long-term health of your business. In this article, you’ll learn how to sell on Amazon, and why you should add your products to their platform. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. This allows Amazon to use its powerful search algorithms to suggest an exhaustive list of potential keywords for you. The good news is that the recent change makes things more of a level playing field since brands were essentially penalized for not getting incentivized reviews if their competitors were. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. It was commonly believed that adding as many keywords as possible into a title would help with SEO, but if you look at most best sellers in popular categories, their titles are usually no more than 10-20 words. Different bid amounts can yield various placements and yield varying results, so continue to test until you find something that works well. 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